Heineken, one of leading beer brands worldwide, wanted to treat its consumers by flying them to Ibiza and celebrate the UEFA Champions League Final. To fine those lucky consumers, we created a multichannel digital activation for Heineken Indonesia where consumers can participate in the search by finding special codes distributed on both online and offline channels, and entering them on the Road to Ibiza Final Facebook application.
Creative Director : Desiree Tilaar
Digital Group Head : Anca Sangadji
Digital Designer : Sanelita Thariqi
Senior Copywriter : Atas Sribangun
Copywriter : Trisca Dewi
Tech Lead : Ade Herdiansyah