First Media has long been known as a leading provider of broadband internet and home cable in Indonesia. To strengthen its brand equity, they developed a new product stressing more on mobile experience. Named First Media Go, Internet TV service that lets you watch all TV channels that you subscribe at home, from your gadgets or laptop. To Introduce this new experience, we created a social media digital activation under the hashtag #watchFMGO.
Creative Director : Desiree Tilaar
Digital Group Head : Anca Sangadji
Digital Designer : Sanelita Thariqi
Copywriter : Trisca Dewi
Tech Lead : Ade Herdiansyah